THE PEOPLE BEHIND THE ENGINE
BUILT BY
PERFORMANCE MARKETERS.
Tom Ferrara and Adam Haber have spent decades building, operating and advising businesses where advertising has to produce measurable outcomes.
01 / SHARED PERSPECTIVE
OWNERS.
OPERATORS.
Tom and Adam previously worked together at CUnet and have followed customer acquisition from traditional direct response through internet leads, search, inbound calls, automation and AI.
Their perspective is shaped by operating businesses in competitive markets. Marketing competes for capital. Every campaign, channel, lead provider and agency initiative should be judged by the opportunities, customers and revenue it produces.
Co-founder / Adtomic Home Services
TOM FERRARA
Tom has built and scaled businesses across performance marketing, digital advertising, lead generation, marketing technology and customer acquisition.
View LinkedIn profile ↗THE EXPERIENCE
Tom was co-founder and CEO of CUnet, a performance-marketing and full-service digital agency serving the education sector. CUnet worked with more than 400 colleges and universities before its acquisition by Nelnet, Inc.
At CUnet, Tom helped develop marketing systems including an early Vendor Lead Management System to help organizations manage and measure leads from multiple sources.
He later co-founded and led Edufficient, which was acquired by PX, and then served as Chief Commercial Officer at PX. Earlier, he was the Founder & CEO of CareerEngine, which was taken public (AMEX:CNE), and held senior management roles at Career Education Corporation, Remote Lojix & CMI.
Tom is the author of Job Seeker Services (Thomson Learning, 2002) and Permission to Pivot (Freiling Press, 2026). His work and commentary have been featured by NBC, MSNBC, CBS, The Wall Street Journal, The New York Times and Institutional Investor. He has also served as an investor, advisor and board member across marketing, technology, education and career services.
Tom earned his B.A. from Bucknell University.
Areas of expertise
Co-founder / Adtomic Home Services
ADAM HABER
Adam has built and operated businesses across lead generation, lead management, digital marketing, home services, education and insurance.
View LinkedIn profile ↗THE EXPERIENCE
Adam served as Vice President of Sales at CUnet and was the first sales executive selected for the company’s management board. He and Tom worked together during a period of significant company growth before its acquisition by Nelnet.
In 2009, Adam became CEO of InsuranceQuotes.com, leading its infrastructure, operations and growth strategy. After approximately 19 months of growth, the business was acquired by Bankrate.com.
His work has focused on what happens after consumer demand is created: how leads are sourced, routed, managed, measured and converted into customers. He has launched and operated companies serving the home-services, education and insurance markets and is founder and CEO of Higher Level Education.
Adam earned his B.S. in Marketing from the University of Maryland.
Areas of expertise
02 / HOW WE THINK
THE NEXT DOLLAR
HAS A JOB TO DO.
The objective determines the strategy. Not the service we happen to sell.
Sometimes the right answer is more media. Sometimes it is better creative, a different lead source, a stronger website, faster response or improved conversion. Adtomic Home Services connects those decisions to the full path from consumer intent to customers and revenue.
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